Strategic Planning Essay -- essays research papers fc

Strategic be after is defined by intestorwords.com as the process of determining a companys long-term goals and hence identifying the best approach for achieving those goals. But this definition is too broad and does not identify the true advantages of strategic planning for large to small championshipes. Strategic planning provides the foundation for the policies, procedures, and strategies for obtaining and using resources to obtain the goals of the organization. Some believe that in todays rapidly changing environment, strategic planning is becoming more rocky and therefore more obsolete because changes are occurring so fast that plans-even those set for just months into the future-may soon be obsolete. The fact is that with the fast changing environment it is even more important to have strategic planning in every business today.First to fully define what strategic planning involves assessing the current business environment, defining your companys purpose mission, deciding what you want the business to look like in three to five years, recognizing your companys strengths, weaknesses, opportunities, and threats, and finally mapping out a course in which to take the company from its current to its desired position (Policastro). Strategic planning has historically been taken sustainment of by top management every one to ten years. A little history by the early 1980s, as U.S. companies...

Hamlets Grief :: essays research papers

The Grieving of crossroadsAlthough many different positions could be taken on writing an essay for this Shakespearian play, the author took it upon himself to write slightly Hamlets grief. His grief is obvious from the beginning of the play and he continues to grieve althroughout the play. Within his twenty- unitary-page essay, I chose this line to represent that I agree with his chance on the play. his focus is on his grief and the profound impact in which the ghost has upon it. (Hamlet pg.18 paragraph 3)I strongly agree with this statement because Hamlet is continually showing huge amounts of grief throughout the play. Even in his opening words in the play he shows some amount of grief to his uncle, the sassy female monarch, and his mother. His mother basically says that his father is dead, and that there is no bringing him back. So what good does it do for him to weep and mourn? Hamlet replies to this by sayingSeems dame nay it is I know not seemsTis not alone my inky cloak, good mother,Not customary suit of solemn black.Not windy suspiration of forcd breath, No, nor the fruitful rover pf the eye,Nor the dejected haviour of the visage,Together with all forms, moods, shapes, of grief,That can denote me truly. These, indeed seems, For they argon actions that a man might play only if I have that with in which passes show---These but the trappings and the suits of woe. (1,2,76-78)Clearly this shows Hamlet grieving his fathers death while showing hostility to the king and queen for being so deathly cold about the previous kings death. Also the readers can also see in Hamlets opening dialogue, it shows that he still has not come to terms with his fathers death and is still in the state of shock when we depression see him.All throughout the play Hamlet mourns the loss of his father, especially since his father is appearing to him as a ghostly figure telling him to strike back his death, and throughout the play it sets the stage and shows us how he is plotti ng to get back at the assassinator. Such an instance where the ghost appears to Hamlet is when Hamlet and his mother are in her bedchamber where the ghost will make his last appearance. Hamlet tells his mother to look where the ghost appears but she cannot see it because he is the only one who that has the ability to see him.

Understanding Genetic Engineering Essay -- Genetic Engineering

What if cancer could be cured by eating a pear? Or if a crop of wheat could be developed so that it never rotted? These may sound like science fiction but theyre non as strange as they first seem to be, and may even be reality in the future. Fifteen years ago who would have mind that plants could be created to be immune to pesticides or that it would be possible to create a sheep that is exactly like its pargonnt in every physical focus? And yet both of these currently exist due to ancestral engineering. Genetic engineering is a developing science that is viewed with a lot of public apprehension. No one seems to be able to explain what genetic engineering is, when it first began, or what the possibilities are for the future of this science.According to the U.S. Environmental Protection Agency genetic engineering is A process of inserting new genetic information into existing cells in order to modify a specific organism for the purpose of ever-changing one of its characteristics (USEPA 1). Cells are the smallest living things on earth , but all organisms are made up of different kinds of cells. Some organisms are made up of only one cell, but most organisms are made up of trillions of different cells with each cell having its own job within an organism. Some cells strive skin, some make leaves, and others make up nerves and brains (Franklin Institute 1). All cells begin the same with no distinction from other cells at this stage they are called stem cells and are able to develop into whatever form of cell is needed. Inside each cell is a control center called a pith that contains the code with the information for the cells development. This code is written on deoxyribonucleic acid, or DNA, and is stored in packages, or chrom... ...gineering. 2004. 10 September 2010 Paternity Experts. Basic Genetics. 2009. 11 September 2010 legal jointure of Concerned Scientists. Genetic Engineering Techniques 18 July 2003. 9 September 2010 U.S. Department of Energy Genome Programs (USDEGP). Gene Therapy. 11 June 2009. 11 September 2010 U.S. Environmental Protection Agency. (USEPA) call of Environment Glossary, Abbreviations and Acronyms. 2October 2006. 8 September 2010

Penn State Crew :: Rowing Regattas Sports Athletics Essays

Penn State CrewPenn State Crew is a completely student run fundamental law dedicated towards preparing its members towards rowing competitions, c completelyed regattas. Since its inception in 1994, the team has seen periods of immense growth. No longer is the day when Penn State Crew is struggling to compete for dead last. Instead, we are bringing home the hardware as evidenced by our very successful fall and winter seasons (for complete results, please visit the teams homepage.) The team fitting recently purchased two eight-man Vespoli shells and a new boathouse is currently in the design phase and is planned on being constructed at the teams home lake, Bald bird of Jove Lake, located about thirty plus minutes from the University Park campus. Penn State Crew is very fortunate because it is one of a few club sports present at Penn State that has actual, paid, highly qualified coaches who bring an immense rowing knowledge base to the team. We are looking forward to this Spr ing 2003 season as one filled with much promise, lofty expectations and phenomenal competition with some of the nations premier rowing squads. Please follow our progress all season at the teams homepage, http//www.clubs.psu.edu/psucrew/.The Reason We Do This...A fierce shriek pierces the serene darkness of night. Snoring is still heard from the football players who live next door as a figure stirs in the lofted bed. Groggily, without glasses or contacts, a calloused hand reaches out towards the annoying sound that all non-morning people have engender to hate. Suddenly complete, utter silence is restored as the scare is shut off. A yawn and swing of the legs soon lands bare feet on the cold floor of a dorm room in Hartranft Hall at Penn State. Eyes are rubbed and open and shut five or six times rather quickly as they try and focus on the iridescent green digits that stare back. 437 reads the alarm clock and radio contraption designed with an alarm loud enough to wake Satan from deep slumber in the bowels of hell. Without any warning, a whirlwind of action commences and within fifteen minutes, the rower emerges from the shadows and is on his fashion to another Penn State Crew practice.Craziness. Sheer craziness is how the athletes on the crew team are most commonly described by anyone at all who resides on this campus.

Morality In America :: essays research papers

The reading by Johnson starts out with a married lady by the phone of Katherine Watkins complaining of rape by a black slave. Throughout the remainder of this dent, depositions are given by other black slaves and people who claim to urinate witnessed the occurrence. Most of the accounts indicate that Mrs. Watkins seduced the slave into a sexual act and then blamed it on him in order to stay out of the trouble that her protagonist husbands beliefs would have brought on her. The other section in this book is the sermon by John Winthrop entitled, A Model of Christianity. Two rules by which all men should abide, he says, are to show mercy and do justice. Among many other good deeds, he preaches love among Christians, performing service for the Lord, having superstar and conformity in the community, and strict obedience to Gods word lest some punishment befall you. The handout given in class deals with the discommode of homosexuality and the punishments for sodomy and buggery. The reading by Marcus was solely concentrated on the Salem Witch Trials. A former minister, George Burroughs, is accused of witchcraft and much of the section deals with people who claimed to have been bewitched by him. There are a couple of letters by Cotton Mather explaining the difficulty of the witchcraft trials and his defense of the curse of George Burroughs. The rest of this reading is letters of confession by the accused and more letters relating to the trials. The role of Colonial women in society is given an in learning look in the segment by Graebner. In these days, the husband was seen as the supreme head of the family and women were basically domestic. Women were basically known only as the wife of their husbands and often helped them with their business affairs. Eventually, a minimal level of trade arose among women in the village, but nothing big enough to trigger a large eructation of feminism at that time. A womens role in society can basically be summed up in this quote, The economic roles of married women were found upon two potentially conflicting values gender specialization and identity of interest. A wife was expected to become expert in the management of a household and the care of children, but she was also asked to assist in the economic affairs of her husband, becoming his representative and even his surrogate if circumstances demanded it.

Morality In America :: essays research papers

The reading by Johnson starts out with a married lady by the name of Katherine Watkins complaining of rape by a black slave. end-to-end the remainder of this region, depositions argon given by other black slaves and people who claim to have witnessed the occurrence. Most of the accounts indicate that Mrs. Watkins seduced the slave into a sexual defend and then blamed it on him in order to stay out of the trouble that her Quaker maintains beliefs would have brought on her. The other section in this book is the sermon by John Winthrop entitled, A Model of Christianity. Two rules by which all men should abide, he says, are to show gentleness and do justice. Among many other good deeds, he preaches love among Christians, performing service for the Lord, having unity and conformity in the community, and strict obedience to Gods word lest some punishment befall you. The handout given in class deals with the issue of homosexuality and the punishments for sodomy and buggery. The readin g by Marcus was solely voiceless on the Salem Witch Trials. A former minister, George Burroughs, is criminate of witchcraft and much of the section deals with people who claimed to have been bewitched by him. There are a couple of letters by Cotton Mather explaining the difficulty of the witchcraft trials and his defense of the conviction of George Burroughs. The rest of this reading is letters of confession by the accused and more letters relating to the trials. The role of Colonial women in society is given an in depth look in the segment by Graebner. In these days, the husband was seen as the supreme head of the family and women were basically domestic. Women were basically known only as the wife of their husbands and often helped them with their business affairs. Eventually, a minimal level of dole out arose among women in the village, but nothing big enough to trigger a large outbreak of feminism at that time. A womens role in society can basically be summed up in this quote , The economic roles of married women were based upon two potentially conflicting values gender specialty and identity of interest. A wife was expected to become expert in the management of a household and the care of children, but she was also asked to assist in the economic affairs of her husband, becoming his representative and even his surrogate if circumstances demanded it.

Flood hazards: impacts and responses for the built environment Essay

FloodIntroductionWhat argon some of the major challenges compulsion managers go forth confront during the retort phase of this disaster? wherefore ar these problems? Why atomic number 18 these issues main(prenominal) to resolve?Finally, how send a musical mode these problems be overcome by the urgency manager and new(prenominal) related actors or agencies? Floods are natural occurrences which are experienced during periods of high-intensity rainfall regularly. The changes in climatic patterns changes the intensity of rain and this could lead to future occurrences of fill ups. The mite managers faces a lot of problems in hard to deal with this problem during the response phase. or so of the problems accommodate communication system, geographical position, experience in handling the problem, lack of resources to deal with the emerging problem which in this case is floods among umpteen more(Moore & Barnes, 2004). Communication world a very important aspect in any activity of a particular group, its immenseness should non be underestimated. Lack of proper communication systems during the response stage in floods would lead to poor service set upy to the affected citizenry. The geographical position of an theatre of operations would determine how fast or slow the response squad hails at the scene to help. People staying in areas that can be easily accessed by the squad are eer rescued easily by the team. Selecting the best team for any emergency case is always a major problem faced. haywire selection leads to poor service hence the need to always choose the best team. The aforementioned problems can be overcome by incorporating qualified military force into the response team. In areas with accessibility problems, the best means available should always be sought. Good communication systems is a desire very important because the response team works together and its only through proper communication that they forget render t he best services.Who will be the most critical actors to arrive initially at the scene of the incident? Why are these actors so crucial? What kind of equipment and instruction should they possess? The most important people to first of all arrive at the flood scene should be the Red Cross members, the fire fighters, health and mental volunteers. These people form the rescue teams. They help in evacuating the people from the flood invested area. There exists two types of floods those that occur gradually and the flash floods which may occur with little or no warning. The rescuers therefore undergo training to help curb all the two types. The most important acquirement one needs to know is the first aid skill and secondly how to act upon a radio. Some but may besides devote the Swiftwater Training certificate. The people should be trained on hydrology which involves learning how water behaves when its miserable quickly through a confined area. This helps them know to read the surface hence knowing the location of hidden materials like vehicle, concrete berths among other(a)s. Defensive go is also another skill learned by the rescuers. This helps in keeping themselves safe. Working as a team is also another highly regarded skill that a psyche should possess. Working as teams helps the team achieve their objectives very first. The equipment carried during the rescue edge includes megaphones and whistles which assist in communications, ropes that would be used in dis ass people to safety places and extra life jackets that would help keep them warm. In addition, they also have lanterns and flares for staying in touch. What are some of the major and pressing meanations to consider when dealing with this disaster scenario? What are some hazards that will need to be assessed and overcome? Who will need to be warned or evacuated? Will transportation and protection arrangements need to be make? There are major considerations t hat should be considered when dealing with floods. The considerations include studying the flood frequency, the length of inundation and the effects of flood and role of mitigation in controlling the flood (Strahler, 1973). In controlling floods, there are hazards which needs to be assessed. Gathering the hydrologic data directly from the near rivers is always very essential even though it might be age consuming. When data have been collected for quite a dogged time through stream gauging, indeed models can be used in coming up with statistical frequency of any given flood events. The importance of hazard assessments that are found based on the remote the remotely available sensing data, field observations and damage reports is that they can be used in instances when quantitative data is not available. As mentioned earlier, the importance of determining statistical frequency is that its helpful in determining their probability. In areas without records for a yen perio d of time, the assessments are always very difficult. The people that stays near rivers or in areas that are prone to floods needs to be warned or evacuated depending on the situation of the flood. Those that stay in areas that are highly prone to floods should be evacuated. When distances that should be travelled are long, then transportation and shelter provisions ought to be made available to the affected people. List the steps that would need to be taken starting with the most pressing needs down to the final details. How will emergency medical care be distributed? Will mass triage need to be established? Will the affected area need to be cor maked get through? The steps taken in dowery solve or reduce floods and its effects include what is commonly known as the 3M approach. It involvesMeasuringMapping (Schumann, 2011) mannequin Failing to do what should be done on time has always thwarted the efforts of several governments, or organizations in coming up wi th a long lasting effect concerning floods. Complete protection from floods might however be hard but under good preparations, flood evasion is easy. The above listed points starts with syllabusning. protracted warnings always makes people to be ready and hence helps them keep their belongings safe (Moore, 2004). Emergency medical care to people affected with floods is very important and so is its distribution. The medical care equipment can be distributed through the use of helicopters in areas where other means of transportation is impossible. In instances where the flood is not extreme, then the drugs are distributed by the medical gainicers or the volunteers. Mass triage needs to be established in areas where the flooding effects were extreme and a lot of people are affected. Areas under flood are likely to pose a higher threat for individuals to contract water borne diseases and hence the need for mass triage. Cordoning off an area might also be necessary so as to differentiate the flood infested areas from those that are not. Cordoned off areas are not allowed to be reached by others unless the flood subsidises.Why is emergency focusing so important during this phase? Could an unorganized response actually lead to more confusion and chaos? How can resources and personnel be allocated efficiently with a central command post? Emergency management is important in each and every stage in disaster management. However, its importance is very vital during this stage because of the following reasons. Emergency management helps overcoming the emergencies because there is always a plan for it. With a good plan in place, all is possible. Secondly, emergency management helps in knowing the best way to deal with any problem should it arise. Having a survival kit is also another way through which emergency management helps an individual during occurrences like the flood. Inside the kit there are materials that are necessary in overcoming the emergen cy (Haddow, Bullock & Coppola, 2008). Confusion and chaos arises in situations where after an emergency, there is unorganized response from the management team. This always comes as a result of lack of emergency management tips. Having a central command post during emergencies like floods is very healthy in tackling the problem at hand efficiently. The stakeholders involved in helping solve the emergency for example floods, always assemble in the command post and work cooperatively to successfully mitigate the emergency through implementing a single incident action plan. A unified command post helps in the following waysAllows for specialist input whereby only specialised individuals are allowed to work on what they can handleIt authorises each stakeholder to have input about how they believe the emergency will be managed. Having the right command post therefore ensures that only qualified personnel are assigned certain tasks. This is because they are the ones with au thorities on that field hence they can always deliver their best.What are the initial steps that must be taken before recuperation operations can take place? Why is disaster retrieval so important? Should we strive to make the area better than I t was before the incident? Recovery involves rebuilding the whole community so that the affected individuals, governments and other body can now work on their own as they resume normalcy as well as close out them from future hazards (Clements, 2009). The following should be done before recuperation operations can take place. The officials should get clearance to enter the site. The extent of the damage should also be looked at before starting the recovery process. Those planning to undertake the recovery process should also get professional advice. Command centre for the recovery effort should also be sought before embarking on the recovery process. Another important aspect that should be looked before starting the recovery proc ess is establishing security procedures for the recovery site. Lastly, deciding how the salvaged materials will be treated should also be looked before commencing the recovery process. Recovering from the trauma experienced during the floods might be quite challenging for many people. Therefore proper recovery steps must be undertaken to ensure people heal appropriately. Some of the recovery efforts include giving medical aid, providing relief which comprises of food, water etc., clearing up the area, rebuilding damaged structures, reopening schools, businesses and all those places that were affected. The disaster recovery is so important in that it attempts to act upon the affected people back to normalcy. People recovering from disasters always tend to have negative views so through the use of recovery process, they are made to appreciate life once more. The recovery team should endeavour to make the area a better place than it was. Leaving an area in the alike or wors e state than it was before makes people have bad feelings about such cases. Hence, the need for making an area a better place than it was before. How can the public or non-profit organizations assist in recovery operations? Should volunteers be sought and utilized? How could public donations be collected? How could debris be recovered and removed? The public and the non-profit organisations have been used in recovery operations. The non-profit organizations serves as health care providers, emergency shelter operations, and search and rescue team. Furthermore, they notch psychological training, as well as emergency communications. The public may also be used in assisting the affected group through world with them together. This always makes such people feel appreciated. They always feel that people are together with them even in their predicaments. The role of the public and non-profit organizations like churches cannot be underestimated. So as to make the recovery p rocess a success, volunteers should be utilised. Volunteers are people who are willing to offer certain assistance at no pay. These volunteers might have dealt with similar cases before and are therefore more suited to serve and help the affected people. Those in the team should however strive to know the real volunteers. Some may volunteer with sinister motives. These people always lower or reduce the rate at which recovery process is achieved. Such people always make use of the vulnerable condition of the affected people for their own selfish gain. This vice however should be condemned. Public donations are very helpful in helping people recover from floods and its effects. People affected by floods needs food, quick medical solicitude and other basic necessities. The donations from the public if not collected using the right channels, might end up not helping in the intended purpose. particular(prenominal) bodies should always be put in place to man the public donatio ns. Prompt cleaning of debris remains after the floods prevents odors, diseases. Contamination from run offs and many more. The following are some of the methods that are used to remove debris. The vegetation should be disposed of correctly. They should be handled in a manner that prevents draining into streams, ditches and other surface water sources (Lamond, 2012). Structures that are destroyed should be managed by the property owner and contractors if the floods affected construction sites. Sediments should also be discarded as hard waste. Whenever sewage is encountered during the debris disposal process that waste does not necessarily need to be separated. It should be disposed at a landfill mixed with other debris from the flood. Is the management of public relations crucial during the recovery process? How could information be relayed to the public to assure them that everything that needs to be done is being done? How could some of the survivors mental he alth have been affected by the disaster? Should crisis counselors be sought to deal with the survivors and victims of the disaster? The management of public relations is very important during the recovery process. Good public relations enhances good recovery. When there is poor public relations, there is less that canbe done to quicken the recovery process. Consoling affected people is of utmost importance during the recovery period. The people who have been affected by floods needs to be always encouraged that all is well and that help is always underway. Leaving people in conditions whereby they are not informed promptly, panic always arises. The best way to inform the public that all is well is by using leaders who they trust. Information which comes from a more authoritative person or a person who is experienced in a certain field holds more waters than information being rumored. The mental health of flood survivors may at propagation be affected. This is ma inly in instances where the floods were so much and it caused serious destructions. The survivors might have seen some of their family members drown as a result of the floods. Sometimes, they themselves might have been rescued from death narrowly. For such people to heal completely, they need the services of a crisis counsellor for them to recover completely. The crisis counsellors are trained in dealing with problems like these and so they help the affected in overcoming the challenges they face. How important is it to promote a culture of photo reduction to prevent disasters from occurringin the first place or at least mitigating their consequences if they do occur? Vulnerability is a set of conditions which results from physical, economic, environmental and social factors that increases a persons susceptibility to the effects of the hazards. Promoting the culture of vulnerability helps in preventing disasters as well as mitigating their effects. This is due to the fact that the culture of vulnerability makes people aware of the problems they are facing. When one is aware of whatever he or she is undergoing, then he or she becomes prepared for anything. Being prepared means that solutions to problems can always be found before its alike late. Apart from making people aware, people are also have strong coping capacity. They are always aware and so they can come as required hence helps in preventing the disaster. How can technology be harnessed to smooth the recovery process? What are some tools available to emergency managers for recovery operations? Could the lessons learned from this disaster response and recovery be used in the future to better help communities respond to and deal with a disaster? What are some new and possibly unexpected threats that could arise in the future?Technology can be used to create tools that will lead to faster healings. The recovery process for it to be successful, technology must be used well. With the appropriate technology in place, transportation of medicine, staffs and other essentials that are needed will be availed easily. Tools available for use by emergency managers during the recovery process includes weather sensor and satellite, fibre optics, phones video, medical equipment. The lessons learnt from this disaster response are very helpful in dealing with future occurrences. The response when dealing with flood can be used when dealing with other types of floods. Some of the possible threats that are likely to occur during dealing with floods is the network problem. When floods occur, network connection is always tampered with. This happens to be the unexpected threats in when dealing with floods. Network inaccessibility hinders smooth communication.ReferencesClements, B. (2009). Disasters and Public Health planning and response. Amsterdam Butterworth- Heinemann/ElsevierHaddow, G. D., B ullock, J. A., &Coppla, D. P. (2008). Introduction to Emergency Manageme nt (3rded.). Amsterdam Elsevier/Butterworth-Heinemann.Lamond, J. (2012). Flood hazards impacts and responses for the built environment. Boca Raton CRC Press.Moore, R.,&Barnes,J. (2004).Faces from the flood Hurricane Floyd remembered. Chapel pitchers mound University of North Carolina Press.Rao, S. R. (2006). Resource recovery and recycling from metallurgical wastes. Amsterdam ElsevierSchumann, A. (2011). Flood risk assessment and management how to specify hydrological loads, their consequences and uncertainties. Berlin. Springer.Strahler, A. N. (1973). Environmental Science Interaction mingled with Natural Systems and Man. California Hamilton Publishing Company.Wisner, B., Gaillard, J. C., &Kelman, I. (2012). The Routledge handbook of hazards and disaster risk reduction. London Routledge.Source document

Mokshagundam Vishveshwariah Essay

Mokshagundam Vishveshwariah, KCIE,, (popularly known as Sir MV 15 September 1860 14 April 1962 was a notable Indian engineer, scholar, statesman and the Diwan of Mysore during 1912 to 1918. He was a recipient of the Indian Republics highest honor, the Bharat Ratna, in 1955. He was knighted as a Commander of the British Indian imperium by King George V for his myriad contributions to the public good. Every year, 15 September is celebrated as Engineers Day in India in his memory. He is held in high regard as a pre-eminent engineer of India.see morebangalore essayHe was the chief designer of the flood surety governing body for the city of Hyderabad, as well as the chief engineer responsible for the construction of the Krishna Raja Sagara dam in Mysore. He is also venerable a lot in the state of Karnataka. Sir MV was born in 1861 in a Telugu Brahmin family to Mokshagundam Srinivasa Shastry and Venkatalakshmamma in Muddenahalli village, 40 miles from Bangalore, India. Their family m igrated from Mokshagundam village in Prakasam dominion in Andhra Pradesh. His father was a Sanskrit scholar and an authority on Hindu Dharmashastras (theology), besides being an Ayurvedic practitioner.Visvesvaraya lost his father at the age of 15. He enrolled for primary quill school in Chikballapur and attended high school in Bangalore. He earned his Bachelor of Arts from Central College,Bangalore affiliated to Madras University in 1881 and afterwards study civil engineering at the prestigious College of Engineering, Pune, popularly known as CoEP. Upon graduating as an engineer, Visvesvaraya took up a job with the Public Works Department (PWD) of Mumbai and was later invited to join the Indian Irrigation Commission.He implemented an extremely intricate system of irrigation in the Deccan area. He also designed and patented a system of mechanical weir water floodgates that were first installed in 1903 at the Khadakvasla Reservoir near Pune. These gates were employed to raise the flood supply level of storage in the beginning to the highest level likely to be attained by a flood without causing any damage to the dam. Based on the success of these gates, the same system was installed at the Tigra Dam in Gwalior and the Krishna Raja Sagara (KRS) Dam in Mandya/ Mysore,Karnataka.In 1906-07, the Government of India sent him to Eden, Africa to study water supply and drainage system and the honk prepared by him was implemented in Edendisambiguation needed successfully. Visvesvaraya achieved celebrity status when he designed a flood protection system for the city of Hyderabad. He was subservient in developing a system to protect Visakhapatnam port from sea erosion. Visvesvaraya supervised the construction of the KRS Dam across the Cauvery River from concept to inauguration. This dam created the biggest reservoir in Asia when it was built.He was rightly called the Father of modern Mysore state (now Karnataka) During his period of service with the Government of Mys ore state, he was responsible for the founding of, (under the Patronage of Mysore Government), the Mysore Soap Factory, the Parasitoide Laboratory, the Mysore Iron & vane Works (now known as Visvesvaraya Iron and Steel Limited) in Bhadravathi, the Sri Jayachamarajendra Polytechnic Institute, the Bangalore Agricultural University, the State Bank of Mysore, The Century Club, Mysore Chambers of Commerce and numerous different industrial ventures.He encouraged private investment in industry during his tenure as Diwan of Mysore. He was instrumental in charting out the curriculum for road construction between Tirumala and Tirupati. He was known for sincerity, time management and dedication to a cause.

A Starry Night

Vincent Van Gogh is a mysterious painting in which Gogh paints a picture that has energetic colors and expressive. This painting faeces be described as shadowy but yet still stimulating. It can signify a variety of moods, objects, and atmosphere. Van Gogh portrays a grim French town located in the countryside. This town is characterized by rolling mountains, a sky with stars, small village, fields, a large tree, and a church. He uses these expound to paint a story full of color and intrigue.He paints the sky purple and dark blue to signify the time of day. He uses orange and yellow for the smart stars or lighting in the sky. The mountains that border the town are sloped a dark blue and are masked by a tree, which is colored black. Green is applied for the grass and other various plants and vegetation. He uses a vast array of colors to paint the houses and buildings in the village. For this painting mood and translation play a huge part. The evening sky is exposed with light shin ing through the sky.One person might think that the stars are dashing shore to earth, meaning it could be the end of the world. He shows the beauty of the countryside at night. Looking up at the sky the bright, yellowish-white stars twirl and give the effect that the drift is blowing. The wind itself is blowing fast and swift, it could be showing an emotion he was feeling. Right below the sky is the mountains that surround the village. Their presence brings security and harmony to the French village. The mountains provide a shadow and guard from a distance.Being a man of religion Gogh painted a church in the center of the painting which can precisely be symbolized as a place for reaching out to God. With the use of its colors, type of texture, and descriptive objects, Van Gogh develops a unique painting that some(prenominal) observer can interpret in any way. It can be an image of mothering peace as you can sit down and find the beauty of the landscape. Or it can be seen as a d ark sad image you can simply sit down and find that the posture is cold and windy. I find it to be peaceful and perfect.

Donation For Lekemia & Lymphoma Society Tnt Essay

Myopro carriagerative disorders such as Leukaemia, lymphoma and Myeloma constitute a health, financial and social burden to patients and their family segments. We do have a role to play to ameliorate this enormous burden that is by donating to the Support. By this, we make others smile. The result we are fulfilled and happy, too. You are non alone, I shall also be a part of this course. This year is a very exciting year for me and my two daughters. This is because we all are graduating in June 2008.I am going to do something that I always want to do that is to participate in the Frederick Marathon on May 17th as member of The Leukemia & Lymphoma friendship Teams in Training. In order to support this worthy cause, I have to raise funds to help find cures for Leukemia, lymphoma, Hodgkins lymphoma and myeloma. This is in a bid to prevent or reduce mortality associated with these cancerous tumours. Leukemia, Lymphoma and Myeloma are cancers that originate in the bone marrow or lymphat ic tissues. This affects the persons healthy seam cells.Every 5 minutes some one is diagnosed with blood cancer and every 10 minutes someone dies from a blood cancer. You may not believe this but nearly 6 people every hour dies from this disease. These staggering statistics only show the numerical calamity associated with these cancers, not to talk of the psychological and economic implications of these debilitating conditions on patients and their family members. There is a way to help assuage such burden and that is to donate funds for research, families, and treatments. And by this I am determined to raise $1500. 00 or more to contribute to the course.I implore you to make a donation to support my participation in Team in Training and help support the Leukemia & Lymphoma Society. You can make your donation but make sure the checks are written out to The Leukemia and Lymphoma Society and mail them to You can also make your donation online on my website, which can be forwarded my website to your friends and family. This is a contribution that has a positive effect on the life of others. And there is nothing like making others happy. In fact, this is one of the things we can do for our country, our people in demonstration of our love for others.

With reference to a case study on Brazil, explain what affects rural to urban migration

The following essay is based on a carapace study of Brazil. I will describe and show the problems of unc proscribedh to urban migration. The two locations we will be studying are the Caatinga and a city called Belo Horizonte, both(prenominal) located in Brazil (see map below). Rural areas are areas isolated from city centers with actually subaltern communication and transport to them. They are very light areas with little farming. Urban areas are city like intrusts w here communication, transport and life story conditions are accept equal to(p).The Caatinga is one of the most remote areas of Brazil. It is a alter and poor area. It is the largest dry region in South America. The vegetation in this area is very pitiable. Population Pressure happens a lot here. M both people are born(p) and are forced to live in much(prenominal) disgraceful conditions. It is situated in the North-eastern part of Brazil. The Caatinga has serious problems including health and, the most importa nt one, there is a lack of jobs. An other major problem are droughts. Approximately once every ten socio-economic classs, a drought occurs do large disasters in matters of agriculture and health. Climate also plays a big role in the daily life of the Caatinga inhabitants.The other location we are going to study is Belo Horizonte. It is a township located in the south-eastern part of Brazil. Im going to concentrate on the surroundings (suburbs) of the town known as the Favelas. These are groups of houses, now changed into neighborhoods where people that migrate from the Caatinga and other rural areas of Brazil move too. Here the houses are mostly wooden shacks or the better ones are made with cement and bricks. Here there is little electricity and piss. Living conditions are much better than in the Caatinga. There are more job opportunities for migrated people with no money. People that migrate to these places, in most cases leave the Caatinga with no money at all and will poss ess to live under cardboard boxes until they finish afford to build there own shack.You can read also Classifications of RestaurantsThe most important factor that affects migration are the Push and the Pull factors. Push factors are negative factors. These could include such things as health, education, general living conditions etc. The Pull factors are positive factors. These include things like electricity provided, clean water, better health etc. In this case study, the push factors will be about the rural areas (Caatinga). The pull factors will be about the urban area (Favelas).Migration is affected by these factors. In this study the most important ones are health, climate, job opportunities, education and living conditions.The problems that people face in the Caatinga are very serious. This is why people loss to migrate or even are forced to migrate to urban places and Favelas. They do this to try and gain some money and to give better prospective for their children.Drough ts are very common in the Caatinga. When these occur, rivers can dry up and there is no water to drink and to use for untaught reasons. This brings every clip famine, starvation and disease. People can only drink from dirty ponds formed when the last rain had fallen.Illiteracy is another great problem. There are no schools for people to go to. Most of the population cannot read nor write. Children cannot learn how to write and this is why when they migrate, they will have very underprivileged jobs with very little pay.When droughts occur, agricultural land is destroyed along side with all of the crops grown during the year. This brings long periods of time with no one working on the land which means no jobs. With no jobs, people have no money and cannot buy food nor medicines for their family. When the harvesting fails, people can only eat lamb and beans throughout the year until the next harvest is ready.There is no medical care in these areas. Diseases such as Malaria strike you ng children and elder people causing oddment rates to increase drastically. This also is connected with transport. Ill and sick people cannot be transported to cities to be enquiren care of. No food can be imported to the Caatinga. The population of the Caatinga can only live on what they produce, this is called subsistence farming. The climate has also a very important job in the Caatinga and is one of the biggest factors causing migration. All through out the year there is little or no rain at all in some areas of the Caatinga. The temperatures are very high in the summer (reaching over 30) and in the winter are very cold (approximately 10).You can read also Costco cheek StudyFamilies in the Caatinga are very large. Some families have up to 15 children and in some cases can reach 20. This is because people want to have more children so that they can be maintained when they reach an older age. Another reason is that diseases can easily kill many children. On comely out of 10 ch ildren, 5 die of illnesses or starvation.In the Caatinga child labor is also a big concern for the government. Many children are employ to farm on the land which isnt of their property.People from the Caatinga decide to migrate to urban cities like Belo Horizonte. They have to walk for hundreds of kilometers with all of their belongings and no money. When they arrive in the Favelas, they have to set up a new life.The Favelas are situated just outside cities. These are groups of houses built by migrates coming in from the rural part of the state. Here their children can receive an education from proper schools. They learn how to read and write so that in the future they will be able to have a better job. Once they reach an older age, children will have to start working to try and get some money for their many family. In a case we saw, the money that the father and her daughter earned was 12 a month, just enough to maintain their big family. They cannot spend any of it on leisure a nd entertainment.With the money they can buy proper food from markets and are able to feed the whole family. They can also buy medicines and with time, they can improve their household. The birth rate here is also much lower than in the Caatinga. This is because health is much more advanced and people dont need as many children to maintain them. The death rate is also much lower than in the Caatinga. Medicines to cure diseases are introduced and hospitals are nearby.Electricity and sometime running water in houses is introduced. This is a necessity for many families. The transport and communication is good here. The only problem is that there is no entertainment in these Favelas (no cinema, shops, restaurants etc). The climate here is much better. The temperatures are quite high throughout the year and the rainfall is balanced.In conclusion to my essay, the urban environment is a much better place to live in because of all its pull factors.Urban population is increasing rapidly, 78% of Brazilian population lives in Urban population whilst the other 22% is spread out between rural and Amazonian.I would prefer to live in an urban environment because of all the comforts it can provide compared to the Caatinga. shut away people dont have power over their actions. People living in the Caatinga cannot decide weather to move or not. It is a risk they have to take and only some families can take it.It would be hard to help the population of the Caatinga. Brazil, being in some parts a developed country and in others, not developed at all, would find it difficult to provide the funds to help this population. It would need to build a new transport system, including a railway and more roads. It could also build hospital facilities and refugee camps for homeless people. It should improve agricultural facilities adding irrigating systems and it should bring, using aqueducts, water to remote villages.This could also bring problems because people living in the Caatinga might not want their land to be industrialized. Also the funds to help could be received from the population of urban cities which might disapprove.Rio de Janeiro has tried to improve living conditions of the Favelas by expanding its land and becoming the second largest city in the world. It has built on a flat piece of land high buildings for rich people to move in. It is a much safer place for people to live in. It is actually become a new city called Barra. Barra is one of the safest cities in South America. It has the largest shopping mall in all of South America. The criminality is very low. By building this city, Rio de Janeiro has stopped growing because people move out to Barra more. Soon Barra will become as large as Rio and suffer the same problems if migration doesnt stop.

The Southern Gothic Motif of Harper Lee’s To Kill A Mockingbird Essay

Thesis In the novel To Kill a Mockingbird by harper lee side, the various types of outsiders and the small town of Maycomb contribute to the novels Southern gothic motif. All throughout the book Lee introduces us to different kinds of outsiders impulsive to make a change. During the Tom Robinson trial, Link Deas tells Bob Ewell, if I hear one more peep outa my girl Helen about non bein able to passing play this road Ill puddle you in jail before sundown (334). By saying this, Mr. Deas is going against the typical Southern way of Maycomb by stand up up to a white man in defense of a black woman.Also spotter says, Aunt Alexandra was fanatical on the subject of my attire. I could not possibly hope to be a lady if I wore breeches (108). Scout shows her diversity by refusing to wear dresses like all the former(a) young, Southern ladies. Another example is how Mr. Dolphus Raymond was said to be a sinful man who had mixed children and didnt care who knew it (268). The town of Maycomb thinks that the way Mr. Raymond lives is against the way of parliamentary procedure but he pays no mind and lives a happy life. Mayombs people are quite judgmental, but there are several inhabitants there that are 5not afraid to be outsiders.Maycomb is portrayed as a typical, small, Southern town where everyone knew each other and everyone had their place. Maycomb was an hoary old town, but it was a trite old town when I knew it. The courthouse sagged in the square. Somehow, it was hotter then (1). Scout describes her hometown as being very dull, hot, and boring the way she remembers it, which exemplifies some of the small town and southerly characteristics of Maycomb.At school one day, Scouts thoughts are that Miss Caroline seemed unaware that the ragged denim-shirted and flour-sacked first grade, most of whom had chopped cotton and feed hogs, were immune to imaginative literature (22). Miss Caroline is from another county so she is not accustomed to Maycombs small town ways as Scout here describes. At another point during the book, Scout explains that There was indeed a caste system in Maycomb (175).We learn throughout the book that inhabitants of Maycomb County severalize everyone into their own groups, usually by the amount of money they have or by their race because thats just the way their Southern town is. Lee illustrates how Maycomb is asmall, Southern town through caste systems and exclusion of outsiders. Appearance Vs. RealityIn the novel, To Kill a Mockingbird, Harper Lee uses the theme of way vs. reality to illustrate that people arent always the same on the inside as they are on the outside. For example. Mr. Dolphus Raymond admits to Scout, Secretly, Miss Finch, Im not much of a drinker, but you see they could never, never understand that I live like I do because thats the way I necessitate to live (268). Even though the town may think Mr. Raymond is married to a black woman because hes a drunk, hes actually genuinely happy and chose his lifestyle himself.One time Scout said, It occurred to me that in their own way, Tom Robinsons manners were as good as Atticuss (260). People in Maycomb believed Tom Robinson was just a nigger that raped a white girl, but if they looked deeper they would see that hes just as courteous as the town-known lawyer, Atticus Finch. Another great example of appearance vs. reality is when Scout states, Neighborhood opinion was unanimous that Mrs. Dubose was the meanest old woman who ever lived (46). Everyone though Mrs. Dubose was hateful because she chose to be, but in actuality she was battling her drug addiction. Peoples appearances dont always show exactly who they are, you have to search deeper to understand a persons true personality.

A Local Restaurant and Western Restaurant

When trying to decide where to dine, either at a local eating place or at a western restaurant, patrons should consider several aspects that concern these dining places. Some of these aspects include the nutrient selection, the service provided and the ambience of each restaurant. When we talk about the food selection, both the restaurant must have a variety of menus as this is one that captured the quality required to be on every restaurant. However, as we each(prenominal) know, Malaysian people are of different race.So, usually, we can find three types of food at local restaurant such as nasi lemak of Malay cuisine, Chinese cuisine such as Char Kway Teow and Indian cuisine like roti canai. For western restaurant, although their foods recently are influence by the local food provided its main foods are usually steak, chicken chop and spaghetti. Besides that, the western restaurants usually are sequential in serving their foods which are the appetizer, main path and desserts. On the other hand, the local restaurant is only having the main course and only some of the local restaurants provide dessert like cendol or ais kacang. Secondly, when going to restaurant, we usually are comparing the service of the restaurant with the others. So, when comparing local restaurant with western restaurant, western restaurant go away admit a good fancy to us. Western restaurants usually employ more waiter and waitress that are trained well whereas the waiter and waitress of local restaurant are usually shorthanded and we even can find some of them act rude to the customers.Due to more number of waiters, the food service for western restaurant is better than local restaurant where we can experience of waiting for so long for our foods at local restaurant. Furthermore, the waiters of western are usually standardized with their own uniform as the tag for the restaurant while local restaurants waiters are not provided with uniform by the restaurant. As the conclusion, w e can say that western restaurant give more efficient service than the local restaurant.Another difference between western restaurant and local restaurant is the ambience. Both western and local restaurant will provide a place with relaxed and soothing environment to the customers so that they will feel comfortable to dine. However, western restaurant have quiet ambience with round the bend music sets whereas the local restaurant is a bit noisy and usually not include with musical set instead some are included by a karaoke set. Furthermore, western restaurants are designed with modern and creative high class decorative ffects to attract attention and impress the customers. In contrast, local restaurants are simply decorated, but have so many atmospheres which are compatible with its modest budget. However, both are design and decorate well so that the customers can look around and find a new item and experience if they have to wait. Thus, to decide whether to dine at a local restau rant or western restaurant, factors such as the food selection, ambience of the restaurant and the service provided should be taken into consideration.

Core Indian Values – an Advertising Perspective

INDIAN CONSUMER CORE VALUES We ar all possessrs. E very(prenominal)(prenominal)day, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only when become smarter only if also choosier with his purchase. On top of that, the particular that the competition and the variety of mathematical products available in the market only add to the marketers woes. To comply in this projectile and increasingly complex marketing environment marketers have an pressing need to ask and anticipate whatever they can about consumers.The better they k this instant and understand consumers the much than advant daysous it would resurrect when accomplishing their organizational objectives. In a diverse agricultural like India, which is belatedly desquamation its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertizer to understand his consum ers behaviour. The Indian expectation is more complex and layered than our western counterparts. The culture of this province is very several(predicate) from near new(prenominal)s for it is family unit to unhomogeneous religions, langu terms, customs and set.This amalgamation has led to the Indian consumer having various layers of reasoning female genital organ every action. There be certain apprizes that play a very meaning(a) business office while buy a product from the point of the view of the Indian consumer. An adman should keep these esteems in mind while tar outsmarting their Indian sense of hearing. 1. Family The Indian society is a family orientated angiotensin converting enzyme. Elder divisions of the family argon contained to be the head of the family. Though joint families have now disintegrated into nuclear ones, the chemical bond and importance of family carcass the same.Family is by far the roughly authoritative reference group. The family is a major(ip) enchant on the pulmonary tuberculosis behaviour of its members and generally the target market for most products. The consumption patterns of family members be rarely independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser moveing family oriented products must(prenominal) target it for the get of every member of the family. Eg. Tata Ventura ad. 2. Peace Peaceis a state of harmony characterized by the lack of red conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a soulalized relationship with the cosmos. India is coun render where distinguishable sects coming together causes chaos and conflict. Hence, peace is highly sought later two in the flesh(predicate)ly and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must tr y as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. only when at the same time. close to of them can be very heavy and unhealthy with continuous consumption. In the exuberant paced of at onces times, health has become of utmost importance. Various fitness totalitys are existence cross out up everyplace and maintaining a healthy lifestyle has become very all-important(a) to the average Indian consumer. Advertisers target this view of the Indian consumer while promoting various health related products. Eg. Saffola ads. D c overage original ads 4. while Time is of utmost importance in the Indian society. Natural time regulates ctivities with a now orientation. Indians have unendingly factored in on time sooner starting or ending any event, both meta visiblely and metaphor ically. Time is considered to be an auspicious and important font for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertizing or he can portray it subtlely with treasure to the product. Time also reflects the era the people kick the bucket in and its dynamic nature. Eg. Hindustan times It is time campaign. 5. Will billet. Will power is the strength to achieve the unacceptable or the difficult.Indians consider will power to be a treasurable value as it may hap to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impracticable then that person is highly abide byed. Without will power, one cannot alter events or restore it to the original post. Indias history has been see to the importance of will power among the Indian world. Advertisers can theme their ads on the term of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. sight Dew Darr Ke Aage jeet hai ads 6. SecurityA superstar of credentials is very important in both a family and a community. Usually, the male member of the family is considered to be liable for the security of the female counterparts in India. Females are peculiarly protected in this society. But along with physical security, financial security has also become important for the modern Indian family. many a(prenominal) make investments so that the family is always financially secure. Protection of community is also a very important construction as Indians are very community bound. Members of the same community usually have a mavin of belong and security towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A persons age has been similar with the amount of respect given to them. Even today, older people are treated with utmost respect and obed ience is anticipate of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In todays times, the youth are very instrumental to the decision making go while purchasing a product. On the basis of the product, the advertiser must business organisationfully target his age group and center the ad around the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children have with their parents even later reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted b y marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the familys honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in lavishness and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal substructure has been of epitome importance to the average Indian household. It is a matter of protection and pride to induce a home. In this tight spaced urban world, it has become even more difficult to suffer a home. But nevertheless, Indians continue to strive for sufferership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot o f options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumers desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the ever-changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through with(predicate) their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in geological formation the minds of the Indian audie nce as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while join advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotional material of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to bollix in frolic after strenuous work. Indians especially like to please themselves with various pleasurable activities and swear in equilibrize work with play.The idea of amusement, according to most Indians, is to spend time with their loved ones and film in well-fixed activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadburys life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the line of reasoning opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The knowledge levels have bypast up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. promote progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography center field Indian Values an Advertising PerspectiveINDIAN CONSUMER CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumers behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now dis integrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peaceis a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature , must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of todays times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a now orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times It is time campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. Indias history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product a nd also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A persons age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In todays times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their pr oducts for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the familys honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is condu cted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumers desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the mo st important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with pla y.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadburys life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. En couraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography

Girl Interrupted

little girl, discontinue was the movie I chose to watch for my experiential paper. This 1999 movie, directed by James Mangold, tells a true bosh of a womans eighteen-month stay at a psychiatric hospital. This woman, Susanne Kaysen, appears to be depressed and adrift(predicate) as she finishes her high school premeditationer. After a suicide attempt, she finds herself trapped in a psychic institution called Clay more Hospital. Although Ive seen this movie umpteen of times, it always makes an impact on me.Now that I know more around psychology, I feel as though I watched the movie from a different perspective. This new perspective allowed me to analyze and critique the film from through the lens of psychology. The movie Girl Interrupted is a story of a nineteen year old girl Susanne in the 1960s who, after being suspected of trying to commit suicide, gets sent away to the Mental Institution for a short resting period. Her psychiatrist had suggested to her that the affair with one of her parents friends, along with her misconception that chasing a bottle of aspirin with a bottle of vodka is anything some other than a suicide attempt, could be signs that she may be suffering from borderline personality disorder. Now she must bark to remain as sane as possible while being immersed in the hospital with many unstable patients. At the Claymoore Hospital, Susanne quickly becomes friendly with a number of the institutions residents.These residents include Georgina, a pathological liar, Polly a terminally fearful burn victim, Daisy an incest victim and extremely withdrawn agoraphobic, and Lisa, a charming, but manipulating sociopath. The only parting to really portray the characteristics of their disorder accurately was Lisa, the sociopath. Antisocial personality disorder is a psychiatric tick off characterized by chronic behavior that manipulates, exploits, or violates the rights of others. Individuals with antisocial personality disorder are often choler ic and arrogant but may be capable of superficial wit and charm.They may be hero at flattery and are very skilled at manipulating the emotions for their own personal gain as we discussed in class. I thought Lisas disorder was accurately portrayed because even with her total terminate for the concerns and even the lives of others, she still manages to some how charm the audience with her blunt brutal honesty and her I dont care what people think of me attitude. People diagnosed with antisocial personality disorder seem to have no aflame connection to any one or anything, and seldom show any signs of emorse for their intrusions on the rights of others like we talked about in class.. Lisas power of observations gave her the uncanny ability to sense the weakness in other people, which as most sociopaths do, used them for her own personal gain. Another character in the film was Daisy, an obsessive-compulsive agoraphobic whose current affair with her father had left her with a number of confused personality disorders to choose from there werent many disorders that she didnt show symptoms of.Her character did a wonderful job portraying a neurotic recluse whose various disorders took over her life to the point she felt she no longer had any hope for living severally of her sexually abusive father. Other characters include Polly, with her self-inflicted burns that have kept her forever childlike, and Georgina the pathological liar and roommate of the borderline Susanna. It was amongst these characters that Susanna found the strength to confront her own turbulent mentality.Susannas character did a dependable job with allowing the narrative to paint a picture of the thought processes of someone who suffers from depression or other personality disorders. Even though she did show signs of having a borderline personality, I personally felt that she showed more signs of depression than anything else. A person with depression or bipolar disorder typically endures the sa me desire for weeks a person with BPD may experience intense bouts of anger, depression, and anxiety that may last only hours, or at most a day as we learned about in class.

Indentured Servants Vis-a-Vis Slaves

a) INDENTURED SERVANTS landless Europeans agreed to work under a form of contract labor for several years to net income off travel costs. During that time ( indentiond period) they received no compensation but food, room, and clothing were provided. The Masters could portion punishment and otherwise abuse to them, similar to the owners treatment of their slaves. The servants lack full political and civil rights. The indenture servant can sue when planters failed to fulfill their parts of the bargain. Servants who completed their years of labor became free and intimately indentured servants became landowners. ) SLAVES The Slaves on the other hand was forced to work, threatened of physical punishment, and little freedom. Slaves were bought and sold corresponding commodities therefore they ar individual(prenominal) property of the owner. The slaves have no civil rights at all. Slaves can not sue their owners, slaves punishments were severe from whipping, hanging or by being burned alive. Slaves as part of their owners personal property have no labor contracts they can not make demands upon their owners for humane treatment, justice, and even land. witness http//en. wikipedia. org/wiki/Indentured_servant CHAPTER 1 1. ?In thirty-three days I passed over to the Indies with the fleet which the some illustrious powerfulness and Queen. . . gave me where I found very(prenominal) many islands peopled with inhabitants beyond number. And, of them all, I have taken obstinacy for their Highnesses. . . To the first which I found, I gave the name San Salvador . . .? The author of this statement was E) Christopher Columbus 2. The map, ? Voyages of Discovery,? depicts the circumnavigation of the world in 1519-1521 byD) Magellan and del Cano. 3) In ? Debating the Past How Many Indians Perished with European Settlement your text concludes that C) millions of Indians probably died, although no numerical estimates are reliable. 4) According to your text, the organizing forc e in the effort to found English colonies came from D) merchant capitalists. 5) The Pilgrims left England primarily because they B) believed the church of England was too corrupt to save. 6) Many Puritans left England around 1630 to settle in Massachusetts Bay becauseB)Anglican cleric William Laud was removing ministers with Puritan sympathies and tightening his centralized control of the church. 7) ? The blood of so many century thousand souls of Protestants and Papists, spilled in the wars of present and former ages, for their respective(prenominal) consciences, is not required nor accepted by deliveryman Christ, the Prince of Peace. . . An enforced uniformity of religion throughout a nation. . . denies the principles of Christianity. . . .? The author of these statements was D) Roger Williams. ) She was banished from Massachusetts for claiming that she regularly received manufacturer insights. E) Anne Hutchinson 9) ? Our first concern was to keep up and maintain our religious worship. . . And, . . . we have nothing but crawl in and good will in our hearts, one to another. . . And as our worthy Proprietor treated the Indians with extraordinary humanity, they became very civil and loving to us. . .? The colony described above was E) Pennsylvania 10) According to your text, the cultural chasm between Europeans and Indians was most evident in the area ofD) warfare because Europeans fought in large groups to destroy their enemies, whereas Indians fought more often to endanger their courage or avenge a wrong. CHAPTER 2 11) According to your text, the answer to the question, ? What is an American is that Americans E) have an identity operator deeply rooted in their history, but still incomplete and evolving. 12) According to your text, white women in the compound Chesapeake region D) found it easy to remarry if they were widowed. 13) The ? headright? was commonly used in the southern colonies and some of the eye colonies toC) award tracts of land to new arr ivals in the colonies. 14) The most accurate statement about tobacco during the ordinal century is that it B) grew on semicleared land, but required a lot of human labor. 15) The main supporters of Virginia? s proud governor, Sir William Berkeley, during Bacon? s Rebellion were the B) well-established, powerful planters. 16) Which statement about black resistance to slavery is true? D) Whites wildly exaggerated the danger of slave rebellions, depicting blacks as savage beasts. 7) Compared to the early colonists in the Chesapeake , those in compound New England had B) a far healthier habitat. 18) The main evidence presented against the accused witches in Salem crossroads was the D) raving testimony of young girls. 19) Because of their ethnic and religious heterogeneity, the colonies which possessed traits that later would be seen as clearly ? American? were B) the Middle Colonies. 20) Both Leisler? s Rebellion and the ? Paxton Boys? uprising D) caused violent, long-term civil wars in their respective colonies.

3 Factors That Influence the Rate of Return Essay

Any bondholder, or any investor for that matter, will allow troika factors to sour his or her required swan of go across. The three factors are the following real (pure) ordinate of return, ostentation, and risk subsidy. These three factors equal the risk bump rate which is the rate of return of an investment with no risk of monetary loss. This is also the rate that investors would expect from an absolutely risk-free investment over a period of time. rising prices is the constant and progressive increase in the prices of goods and services. If the total rate of return was below the actual scotch interest rates then this would cause the l stopping pointer (investor) to pay the borrower for use of his or her funds. So kinda of creating mass chaos in our economic system, the pretentiousness premium of interest rates results from lenders compensating for expected inflation by pushing interest rates higher.An example that can derive from taking the inflation premium into acco unt is that when inflation is high, or expected to decline, look for long-term fixed rate bonds to lock in high market values. The real rate of return and the inflation premium determine the risk free rate of return. As an example, if the real rate of return were 2 percent and the inflation premium 3 percent, then we can say that the risk free rate of return is 5 percent.The real rate of return is described by our Corporate Finance book as the financial rent the investor charges for victimisation his or her funds for one year. For example, if you make a $10,000 investment that earns 8% in one year, you would end the year with $10,800. So, you earn an extra $800, however, if inflation is at 3% for the year, your $10,800 is only worth $10,500. Your real rate of return is only 5%. Investors depending on dividends or interest from bonds are most affected by the costs of inflation. Stocks can be a little safer because companies can pass the higher cost of inflation to customers.Lastly, the risk premium is the premium associated with the special risks of a given investment. In other words, is the risk you communicate on an investment worth the reward? The risk relates to a firms inability to run across its debt obligations as they come due. For example, bonds possess a contractual obligation for the firm to pay interest to bondholders they are considered less risky that common stock where no such obligation occurs. Treasury Bonds are back by the full faith and credit of the U.S. government, whereas stocks are not. If you earn a risk free return from bonds at 3%, that becomes your baseline. Now, if any investment with risk must return more than 5%. The quantity the investment returns over 3%is known as the risk premium. For example, if you are looking at a stock with an expected return of 12%, the risk premium is 9%.

The Bluest Eye by Toni Morrison

The literary piece The Bluest Eye, create verbally by Toni Morrison and published in circa 1970, has centered on the story of an el level off-year-old female character, Pecola Breedlove (Foerstel, 2002). The central theme that has been presumable in the story is the impulse of Pecola to waste white skin, blonde hair, and blue eyes. Not only does she want a set of blue eyes further she actually wants the bluest shade of blue that there is.Her desires for this kind of fleshly appearance stems from her idea that those who are given these physical features are given or are receiving a certain kind of privilege from the clubhouse because of the stigma associated with it. Chloe Anthony Wofford, more popularly known as Toni Morrison, is the succor of four colored children who belonged to a family who worked their way to living (Toni Morrison Biography, 1993). She was natural in 1931 in Ohio and proceeded to earn her power point in prestigious universities, more specifically Howa rd and Cornell University (Toni Morrison Biography, 1993).She has earned her positions in credible institution both in the academic ladder and in writing (Toni Morrison Biography, 1993). Later on, she made an impact through the novels she made that showed the drink of the Black Americans that contained narratives of different characters lives (Toni Morrison Biography, 1993). With the novels she made, she has earned several awards and recognition from different award-giving bodies in the field of literature that even included the Pulitzer Prize for the year 1988 (Toni Morrison Biography, 1993).Summary of the Novel In Morrisons novel, The Bluest Eye, Pecola has shown to be a girl who is born to parents who lived difficult lives in their past. Pecolas mother, Pauline, has lived in isolation, oft beaten up by his husband who she often provokes to do such, and only feels worth at work where she is made to clean the house of a white-hot woman. On the other hand, Pecolas father, Cholly, is a drunkard whose current state of misery is blamed to his parents abandoning him when he was still a child.He is made to live with his great aunt and an experience he could not close up is the incident where he felt humiliated when to sporty men caught him cohabiting and sexually exploited him. Soon, he embed where his father is but the latter refused to take him in his life and later on met Pauline. They built a life together but soon, love is lost between them and they have both lost everything they had. Pecola came to their lives but she has also received failures from the personal angst of her parents.She has adopted the desires of being snow-clad from her mother as they both say that it is their only way to draw acceptance from the society they live in. It has served as an master(prenominal) part of their lives to desire for the physical features of a clean individual because it somehow gives them hopes of being in a better full term than what they have now. Howeve r, it gives them frustrations, too, as society continuously rejects them and presses on their being Black as the very savvy why they are treated badly. As for the miseries of Cholly, he ends up raping Pecola out of both guilt and steamy feelings for his child.Pecola becomes pregnant but the baby dies and her father decides to rape her for the second cartridge clip. After this, she becomes lunatic which is the time when she public opinion that she had the bluest eye there is. Approach to the Novel The novel, during the time of its publication, has taken a different course from the rough-cut ones taken by the Black women writers, who, in their literary works, meant to destroy negative stereotypes of Black women, to present the kindred between Black men and women as complimentary, and to affirm the Black family and community (Dubey, 1994, p.33). It has been exceptionally regarded as a literary piece that has laid before its audience the problems within the selves of the Black com munity that requires attention in influence of battle for them to proceed into accepting that they are a pass equally superior and equally good-looking as the White (Dubey, 1994). While they condemn the disparities between the White and the Blacks, within them are the desires to be among the White pot.Their condemnations arise from the issues they have with regard to their acceptance in a society dominated by the White people and they see that assimilation to this particular culture is the means through which they could fight it but is actually not. As shown in the novel of Morrison, it is best to realize the psychological and social impacts of the desires to be White in order to fully acquire an identity for the Black community (Dubey, 1994).Moreover, it should be understood that the work of Morrison requires an reasonableness of the history of the Black community as they tried to establish a place for their selves in the society where they live in. There is a common factor which should be targeted, which is the presence of direct and indirect inconsistency against the Black community. Through time, it has become apparent that there is really a big difference with how White and Black individuals are treated. Moreover, the source for the discrimination felt by the Blacks should be understood in order to understand the novel.This is because the source of the Black characters in the story stems from a real-life dilemma that is not explicitly tell in the text. There is a need to unravel the true cause for the behavior of the characters in order to understand the way they feel and the way they are in terms of their relationship with society. Traditional beliefs, Practices, and exquisite Forms The Bluest Eye also contains elements of traditional beliefs, practices, and elegant forms in the later life of Pecola.When she became pregnant, Claudia and Frieda McTeer, children of the couples whom Pecola lived with, used their money in order to demoralise mari gold seeds. They believed that if this would bear flowers, then the baby of Pecola would live, which is what they wanted despite the opposite stance of the people in their community. The money they used in order to buy the seeds is originally meant for the bicycle they wanted to buy for themselves but because of the importance and great belief they put on this practice, they prioritized the seeds instead of the bike.Their belief on this particular practice is further reinforced as the plant does not bloom and the baby of Pecola dies, which they could correlate because of the incident. Moreover, it has shown that the artistic manner of communication by the Blacks has been adopted by Morrison. The author wants to present the aural literature as she deliberately formed the sentences in such a way that a Black individual pull up stakes be heard conversing to the audience and to other characters.To a certain extent, it pushes the approach away from the typical written lyric poem but de lves more into the spoken language (Toni Morrison, 2009). While there are critics who mentioned that her prose is rich, she claims that it is an inherent eccentric of the Black language (Toni Morrison, 2009). She treats the manner of speaking observed from the Black people to be a unequivocal and different set of language that forms a body of its own as modifications and creations have evolved to how they use this language now.Moreover, it is said that the novel and other literary pieces written in the same manner has replaced the position of medicament played by the Blacks before (Toni Morrison, 2009). However, replacement may not be the term intended for this but rather, they simply shared the same portion and works towards the same goals, because of the same purpose, but uses different means. Preserving the Black Language With the manner by which the author structured the words and the sentences, the Black language has become apparent throughout the text.The rich and poetic f orm that is embodied in the language of the Blacks is an element that the author wants to retain. This lies below the psychological and social themes of incest, racial discrimination, and desires to be White. It tries to preserve the approach of this language developed within this race through the experiences of the characters and the conversations included in the story. It has been mentioned earlier that the different forms of Black music has shared a role with the literary pieces in keeping the culture alive for the Black community.With the onset of popular culture and the desires for assimilation, it is of the essence(predicate) that the curious characteristics and the distinct nature of the Black culture be preserved together with their history and unique experiences. Adopting other Cultures and Traditions As the author means to direct the entire story towards the Black community, most of the cultures and traditions that have been presented come from that of the Blacks. Howeve r, it still relates the Black culture into the White because of the interaction between the two that served as the important aspect of the paper.The only element that is taken from the White culture is the seemingly distorted and limited view of beauty, which requires them to see it within a white-skinned, blonde, and blue-eyed individual. Better treatment and the regard for superiority of people accommodate this description has been ingrained into the lives of the Black characters as it is adopted from the White culture. This is seen to be the condition of the people during the time of the narrators existence but is constantly changing as we now see it. References Dubey, M. (1994).Black women novelists and the flag-waving(a) aesthetic. Indianapolis, IN Indiana University Press. Foerstel, H. (2002). Banned in the USA A reference guide to book security review in schools and public libraries. (2nd Ed. ). Westport, CT Greenwood Publishing. Toni Morrison Biography. (1993). Retrieved April 1, 2009, from http//nobelprize. org/nobel_prizes/literature/laureates/1993/morrison-bio. html. Toni Morrison The Bluest Eye. Retrieved April 1, 2009, from http//academic. brooklyn. cuny. edu/english/melani/cs6/morrison. htmlblack.